Welcome to Happily Ever After - Madison's Premier Children's Resale Boutique

Happily Ever After is conveniently located in the Heritage Square Shopping Center at 708 Whitney Way in Madison WI.

We are your source for both new and gently loved children’s clothing and outerwear for both boys and girls.

We also buy and sell accessories, books, educational toys, puzzles and much more.

Have items to sell? Visit our How It Works page or stop into our store to peruse large selection of gently used children's goods.

We offer a boutique shopping experience without the boutique price tag.