About Happily Ever After Children's Boutique

We are a family-friendly, locally owned children’s buy outright resale boutique.

Happily Ever After is conveniently located in the Heritage Square Shopping Center at 708 S. Whitney Way in Madison, WI. Happily Ever After carries new and gently loved children’s clothing, outerwear, accessories, books, toys and much more.

Happily Ever After is very selective about the condition and brands of clothing that we buy outright. We like to offer our customers a wide variety of top quality, name brand clothing for children at a fraction of retail prices every day.

We try to appeal to all budgets, so you will find some name brands such as Carters and Gymboree, but there is an extensive collection of boutique brands such as: Mini Boden, Baby Lulu, Hartstrings, Tea Collection, Hanna Andersson, Oilily, Ralph Lauren, Zutano, Janie and Jack, Florence Eiseman, Laura Ashley, Petit Ami, Bailey Boys, Tony Tierney, Mud Pie, Cach Cach, Kissy Kissy, just to name a few. Many of the boutique brand items are new as we serve as an outlet for boutiques and children’s boutique clothing lines to process past season, overstock, or factory overrun items.